This is less of a problem in apps than it is on the web, but you can still make mistakes here. In short, you have to place ads where they will be seen and users can tap them. At a $3 CPM, that's $300+/month in revenue. That should produce 100,000+ monthly ad impressions, which is a general minimum that I think makes sense to monetize. BUT, neither will any other SSP, so swapping AdMob for another platform won't make any difference.įocus on growing your user base until you have around 30,000 MAU. So if you only have 1,000 impressions per month, AdMob will never be able to optimize that inventory very well. They all use machine learning algorithms which need to be fed enough data to make decisions. That is certainly true of AdMob and it's also true of the advertisers who buy AdMob's inventory.
The biggest problem that I see developers having with regard to ads is simply that they don't have enough traffic to be running ads in the first place.ĪLL systems that automatically optimize performance need a lot of data to make good decisions. That said, there are certain problems that cannot be fixed by replacing AdMob.
It is one of the very largest supply side platforms (SSPs) in the world and benefits from integration with Google's other very deep sources of demand like Google AdX.ĭoes that mean it's the best out there? No, not necessarily.
After it was acquired by Google, it was turned into Google's consolidated source for in-app advertising. AdMob is one of the oldest mobile ad networks still in existence.
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